Launch Digest: Feeding A Gourmet Baby, Dressing For September, & Dreaming Of A Tropical Vacation

Purees & Pop-Tarts For The Epicurean Child

DTC food and beverage brands are breaking into a new demographic with little to no purchasing power of their own: babies. This week, Graza partnered with Little Spoon on a “Little Drizzle” Collection, pairing seasonal ingredients with high-quality, brain-boosting fats to nourish your little ones as they grow, all while elevating their palates. You, too, can raise a child whose tastes are a little too refined for their age group…

The “Little Drizzle” collab features a Sweet ‘n Savory Summer Harvest Babyblend (summer zucchini, sweet potato, apple, roasted onion, and a drizzle of Graza) along with a Mediterranean Style Chicken Bravos Biteable (think: Spanish patatas bravas, also with a Graza drizzle). Graza wants your baby hooked on EVOO – because they care about brain development and also, brand loyalty. 

For your literal child and your inner child: Ghetto Gastro just launched Sweet Potato and Brown Sugar Toaster Pastries. They’re just like the Poptarts you grew up on, but much better: low in sugar, plant-based, free of artificial coloring, and made from whole grains. Also, delicious. For now, the new flavors are only at Target; get a taste of the rest of Ghetto Gastro’s line (from sweet potato pancakes to chocolate raspberry toaster pastries) delivered directly to your doorstep.

Launches To Wake You Up & Put You To Sleep

Rise and shine a little more quickly. Blue Bottle introduced an Instant Coffee version of its cult-favorite NOLA blend, consistently the top-selling drink across its US cafes. Featuring BB’s specialty coffee and chicory blend with a touch of sugar, these little packets get you to a New Orleans-Style Iced Coffee in a matter of minutes – just add ice, water, and your milk of choice. 

‍Moon Juice is ready to refresh your Sleepy Girl Mocktail with two new flavors to keep you chill (and regular) wherever your summer travels take you. Aptly named the “Tutti Frutti Variety Pack,” the new launch is giving Guava and Green Grape to ease you into sweet dreams of tropical getaways, whether you’re actually on vacation or not.

Yes, It’s August – Is Your Closet Ready?

You might not be emotionally prepared to reckon with the fact that July has come to a close (sorry, am I projecting?) but labels are already launching their pre-fall collections, ushering us into transitional dressing. Soon this may feel harmonious with the weather. Even if you’ve still got beach days on the mind, it’s my duty to get your oset on the same page as the Gregorian calendar.

PAIGE’s new collection has one foot in summer, the other in pre-fall, and both firmly planted in classic silhouettes and plenty of denim, offering up essentials that will carry your wardrobe year-round, whatever the weather. Trouser-style midi skirts, wide-leg denim (which you might pair with a denim vest), and very 90s strappy slide-on sandals make a compelling case for an August and September uniform, workwear and date nights included.

&Daughter’s new Underpinnings collection has me ready to cast off summer and embrace a little autumnal chill. Turning to superfine cashmere instead of its usual cotton knitwear, the brand’s new pieces are designed to be worn on their own or, as temperatures inevitably drop, layered beneath your fall jacket. Daydreaming about a version of reality in which I have the Enya Cardigan in every color. 

Sophie Buhai’s FW ‘24 launch features genuinely breathtaking, hand-carved discs of onyx and carnelian on vegan leather cords; stunning droplets of gemstone beads to adorn your clavicles; and a $2,400 lighter with bezel set moonstone and onyx that might be the most impractical (and therefore sexiest) gift for your object of affection.

Before You Go…

We have great sales to discuss. Aritzia is running up to 70% off in its Summer Sale; ‘tis the season for stocking up on basics that look far more expensive than they actually are. D.S. & Durga’s annual Sample Sale is live, although the discounted Big Sur After Rain candle is already sold out (I’m sorry, forgive me, you can still snag a Latke-scented candle for $30 instead of its usual $70, months in advance of your Hanukkah fête).

Alo Yoga collaborated with American Ballet Theatre on a new and very blush-pink collection to celebrate all things balletcore. Good luck perusing legwarmers, unitards, and lightweight skirts without adding to cart (or practicing your pliés).

Higher Dose made a Red Light Hat and I can’t stop staring at it. Begone tiny beanies that hide balding hair; why not turn to 650 nm red light to promote healthier hair follicles and a rejuvenated scalp? Would love to see some men rocking this look…